Creative Lead

On these creative campaign case studies, I oversaw the concepting, production, execution + final traffic delivery as Group Creative Director.

These are examples of how I’ve led teams from initial vision thru production and into successful delivery, while getting results.

Shoutout to all my creative teams that contributed to these incredible efforts!

Pyrex: New Product Launch

When an iconic brand hasn’t launched a new product in over a decade, how do you get people to buy another baking dish that’ll never break?

See Pyrex Campaign →

Friendship Dairies: ReBrand

Things can get stale after 100+ years; it was time for a whole new look + feel. The only thing that didn’t change is the taste.

See Friendship Dairies Campaign →

Whisps: Lil Budget, Big Results

Looking to launch a low-carb snack brand amid the Super Bowl ad-craze with limited media budget? A little guilt is a good place to start.

See Whisps Campaign →

Ward’s: Content Marketing 101

Science supplies don’t sound fun at first, but they are at Ward’s World, a content marketing engine custom-built for this national brand.

See Ward’s World Campaign →

Causes are cool

Sometimes, you just gotta do the right thing, whether you have a client, or budget, or neither.

Here’s some examples of work I conceptualized + executed without any safety nets (or budgets).

(2 years in a row Best of Show: Digital + Social @ the American Advertising Awards!)

A Human Touch

A majority of my career has been digital transformation for brands of all sizes, which often requires a lot more humanity than you may expect.

10+ years leading User Experience Strategy, Design + Development projects has given me perspective.

As in, how users want brands to treat them, and what their expectations are for a modern user experience.