The Modern MadMan
 
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CASE STUDIES

Who put he/him in charge?!

I’ve been leading creative teams thru all aspects of award-winning modern marketing for the past 13+ years.

Magna-Tiles: Website Re-Design

Hot off the servers! This beloved kids toy company trusted me to re-design their new e-commerce website! (no case-study yet!)

Go To Magna-Tiles.com →

Pyrex: New Product Launch

When an iconic brand hasn’t launched a new product in over a decade, how do you get people to buy another baking dish that’ll never break?

See Pyrex Campaign →

Friendship Dairies: ReBrand

Things can get stale after 100+ years; it was time for a whole new look + feel. The only thing that didn’t change is the taste.

See Friendship Dairies Campaign →

Whisps: Lil Budget, Big Results

Looking to launch a low-carb snack brand amid the Super Bowl ad-craze with limited media budget? A little guilt is a good place to start.

See Whisps Campaign →

Ward’s: Content Marketing 101

Science supplies don’t sound fun at first, but they are at Ward’s World, a content marketing engine custom-built for this national brand.

See Ward’s World Campaign →

 

MOTION

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MODERN DIGITAL

AI, Mixed reality, Mobile GAMES, E-SPORTS + More

I’m a digital creator + technologist at heart, and I’ve always been a ‘tinkerer’ of sorts, dating back to my childhood where we’d take apart GI Joes and re-assemble our own Frankensteined versions of them.

If it’s fresh, new + confusing, then chances are, I’m already into it.

For example, my recent dabbling with AI-generated art, a project I’m calling #AbstractAI using MidJourney’s creative AI platform as an early-access beta tester.

I’m also a HUGE gamer, and I’ve always tried to funnel my leisure efforts towards my tinkering inclinations. That has led to:

  • Weekly live-streams via YouTube for my employees/coworkers

  • Producing, hosting + being interviewed on various podcasts

Hear me ramble on a weekly YouTube livestream